The Consumer-Well-Being Survey is a standardized survey that have been administered for many communities in the U.S. and other countries to assess the level of consumer well-being.
The Theoretical Model
A standard consumer-well-being survey is separated into ten major sections.
I. ACQUISITION (SHOPPING) SATISFACTION
II. PREPARATION (ASSEMBLY)
III. CONSUMPTION (USE) SATISFACTION
IV. POSSESSION (OWNERSHIP) SATISFACTION
V. MAINTENANCE (REPAIR) SATISFACTION
VI. DISPOSAL SATISFACTION
VII. CONSUMER WELL-BEING
VIII. LIFE DOMAIN SATISFACTION
IX. LIFE SATISFACTION
All consumer-well-being reports share a common structure.
A title page with applicant contact information and MIQOLS contact information.
The entire content of the report is summarized here.
THEORY AND MODEL
The theoretical model underlying the CWB Survey is described here and the theoretical constructs are clearly defined. The research supporting the CWB model is also discussed in this section.
DESCRIPTION OF THE SURVEY
This section contains a description of the constructs with corresponding survey items.
SAMPLING AND DATA COLLECTION
This part of the report describes the call issued to consumers to participate in the CWB Survey, the deadline imposed, any incentives used to encourage participation, the survey link, the number of people who actually participated in the survey, the total number of people contacted, and the response rate. The response rate is compared to past response rates of other surveys.
This section of the report provides descriptive statistics related to each survey item with figures (e.g., bar charts) against the norm. The norm is calculated based on the average of all past surveys that have been administered through MIQOLS.
DISCUSSION AND RECOMMENDATIONS
The survey results are then summarized and interpreted in this section. As such, specific strengths and weaknesses are identified. The client is then encouraged to bolster their strengths and correct weaknesses.
Exact references of corresponding text citations are fleshed out in this section.
Extra detailed information related to any aspect of the report is placed in this section.